Content Marketing 101: Blogs and Enewsletters

by Paige Rowett

in Blogging, Customer Relationship Management Strategy, Email Marketing, Marketing

Ok, so you have got your website up and running (hopefully it is well optimised for search engines and you are ranking on page 1 for your selected keywords) and now your looking for additional online marketing strategies to increase traffic to your website.

Well, to help you with your research, we’ve identified some key practical online marketing tactics which you can implement to drive traffic to your site and hopefully convert into customers!

Content Marketing

Content Marketing it’s the process of offering fresh, relevant and informative content in a non-interruptive, non salesey way (unlike traditional marketing techniques, which are based on push communication methods) to your prospective customers, so they feel empowered to make an accurate sales decision. By doing so, it is the intention, or hope, that the prospective customer will reward the business by purchasing it’s products/services in return.

Some content marketing strategies include blogging, whitepapers, enewsletters, video tutorials, e-books, case studies, infographics, podcasts, virtual conferences… the list goes on. But to keep things nice and simple, we’ll expand on Blogging and Enewsletters.

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5 social media marketing tools for small business

by Paige Rowett

in Facebook, Marketing

With countless numbers of social media marketing tools on the market, as a small business sometimes it’s hard to decipher which ones are actually worth investing time into – especially when it’s not your field of expertise… so, to help you out, we’ve put together a list of 5 social marketing platforms that are definitely worth looking into!

Facebook Pages for Business

With just under 11 million users in Australia, Facebook gives businesses a unique opportunity to connect, converse and engage with current and potential customers in an informal, non-salesy, professional way. According to eMarketingConnected, 48% of Australia’s top 50 brands have active and customised Facebook Pages, with over 75% of businesses dedicating time and resources to managing a Facebook page.

Also, according to Webmarketing123′s State of Digital Marketing report,  businesses across Australia are already investing heavily in social media as part of their digital marketing strategy, with the majority of B2C (business to consumer) and B2B (business to business) companies using Facebook as their major social media platform. [click to continue reading…]

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Six reasons why Facebook should never replace your Website

January 31, 2012

Across Australia, businesses of all shapes and sizes are taking advantage of the marketing capacity of today’s online global juggernaut – Facebook. Facebook Pages are Facebook’s answer to business ‘websites’ within Facebook. They offer a unique platform which gives businesses opportunity to connect, converse and engage with current and potential customers in an informal, non-salesy, professional [...]

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Understanding Search Engine Optimisation (SEO)

November 28, 2011
Link Building

Research suggests that the top 3 Google organic search results represent 58.4% of click-throughs from Internet users - Research obtained from Optify, Marketing in Real Time. Benefits of Ranking on Page 1 It can be seen from the below graph that the top result receives approximately 36.4% click throughs, with second and third results achieving 12.5 and [...]

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