Six reasons why Facebook should never replace your Website

by Paige Rowett

in Facebook, Marketing, Web Strategy

Across Australia, businesses of all shapes and sizes are taking advantage of the marketing capacity of today’s online global juggernaut – Facebook.

Facebook Pages are Facebook’s answer to business ‘websites’ within Facebook. They offer a unique platform which gives businesses opportunity to connect, converse and engage with current and potential customers in an informal, non-salesy, professional way.

According to eMarketingConnected, 48% of Australia’s top 50 brands have active and customised Facebook Pages, with over 75% of businesses dedicating time and resources to managing a Facebook page.

The cold hard stats…

Second only to YouTube as the most utilised social media platform, Facebook has just under 11 million subscribers in Australia, and over 800 million users (as at Jan 2012) across the globe. According to socialmedianews.com, Facebook continues to grow and has seen exponential growth during 2011 (an increase of just under 1.5 million). [click to continue reading…]

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Understanding Search Engine Optimisation (SEO)

by Paige Rowett

in SEO, Web Strategy

Link Building

Research suggests that the top 3 Google organic search results represent 58.4% of click-throughs from Internet users - Research obtained from Optify, Marketing in Real Time.

Benefits of Ranking on Page 1

It can be seen from the below graph that the top result receives approximately 36.4% click throughs, with second and third results achieving 12.5 and 9.5% click throughs respectively.

What does this mean for your business you may ask? Well, it’s simple… if you are not appearing in the top 3 search results (or even on the first page), then the opportunity of obtaining traffic to your website from search engines is limited. [click to continue reading…]

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