Website Design and Digital Marketing Strategy
Website Design and Development. Search Engine Optimisation. Domain Name Registration and Hosting. Content Management Systems Ecommerce. Galleries. Forms, E-Newsletters. Interactive PDFs.
If you haven’t noticed already, online marketing is going gangbusters! Everyday people (your potential customers and clients!) are researching more and more online to assist them with their purchases. Therefore, in order to achieve brand awareness, brand loyalty and the potential of increased sales it is critical that all businesses have an online presence.
At Woof, we can assist businesses with the development and implementation of digital marketing plans, which is a comprehensive document outlining strategic online marketing objectives and strategies.
Website Design and Development
It is a general expectation that professional businesses have a website as their online presence at the very minimum. Websites can be as simple as a five-pager through to a fully customised sales portal. A website’s capability reflects what our clients want to achieve in their business and it is essential that their website is a product of their digital and online marketing strategies.
At Woof, we design websites based on a fully flexible content management system (commonly referred to as a CMS), which allows clients to update to their website independently once the site has gone live.
Search Engine Optimisation (SEO)
We also ensure each of our client’s websites are well optimised for search engines. This is achieved by implementing smart Search Engine Optimisation (SEO) principals to ensure when people search for target keywords, their website listing appears high in the search results, therefore offering greater visitation and potential conversion.
Writing for the Web
Some businesses make the mistake of letting their websites become basic information sites. Your ultimate aim should be to develop a site that becomes known as one of the best resources on the web for your products or services. This includes having up to date and relevant content that encourages repeat visitation.
At Woof, we can offer clients assistance with writing the content for their website in addition to the development or as a separate project.
Social Media
Over the past 5 years, various online communication platforms have been developed and are available for businesses to utilise to better engage with their current and potential consumers. Some of the various social media sites include Facebook,Twitter and YouTube. These platforms are collectively described as social media sites, and they allow businesses to interact and talk ‘with’ consumers in conversations rather than broadcasting to consumers via traditional marketing methods (TV, Print Advertising, etc).
This new way of marketing allows businesses to engage with people on a more personal level, which leads to increased brand awareness, loyalty and offers businesses the ability to understand more about their consumers.
At Woof, we offer clients assistance with the set up and training on the use of these accounts, to ensure they are maximising their time online.
